PROJECT OVERVIEW
Creative + art director, graphic design for digital lookbook. Created a new visual tone and direction for a brand refresh.  
Tasked with taking their visual identity from 2D to 3D, I led the team in creating beautiful, joyous photos & videos that are aspirational but approachable for web and social media to drive up viewer engagement and awareness. By combining video + photo ads, these campaigns grew the reach and revenue of the brand.



CREDITS:
Photographer: Jason McDonald
Wardrobe Stylist: Jenny Figueroa
HMUA: Jenna Howell
Miami Production: First Option Productions